For more than 90 years, at home in Solingen and the world, and always with an eye on the future – REO AG is refocusing its own presentation. Moving away from trade fairs, classic customer approaches or conventional recruiting methods and towards an online and press-oriented approach. “This sets the right course for us to address the new generation of employees of our customers and potential customers in a targeted manner. This is the only way we can achieve a strong international presence and remain competitive” says Philip Twellsieck, CEO of REO AG.
The new corporate communications encompasses all communication instruments with which REO AG presents its services to the relevant internal and external target groups of communication. “An essential element here is the use of storytelling elements in corporate communications. Here, the sober factual information is replaced by an emotional information level” explains Matthias Erdmann, Marketing Director of REO AG. The company’s innovations and developments are therefore not presented through conventional texts, but are linked to a story and enhanced. This makes it clear that there is more to the developments than just a news item and that there are “real” people who find exciting solutions through their qualities.
Away from trade fairs, towards direct target group communication: The change in strategy helps REO AG to react to increasing competitive pressure and in the face of more professional communication from competitors, and to set impulses. Matthias Erdmann adds: “We have been observing a social change for some time, with values such as environmental awareness and responsibility for production processes and production materials increasing sharply.”
REO AG is rethinking the traditional division into B2B and B2C. The technological progress of the communication channels makes it possible to always speak to the public, employees, the competition and upcoming talents in a human, open and equal manner.
Internationally and nationally, the product group of braking resistors will initially be implemented with the new concept. In line with the changed target group approach and the new communication channels, REO AG is also increasingly focusing on moving images and high-quality photos. Films and photos on a wide range of specialist topics will be published in the coming months. The campaigns will be accompanied by regular press releases.
